Events, Industry Trends, Research & Reports

Crowdtap Explores the Future of Marketing to Women at M2W: The Marketing to Women Conference

Whether it’s Gisele punching mean tweets or children showing us how they throw “like a girl,” female empowerment campaigns are one of the biggest trends in advertising today. Marketers are beginning to understand what women want to see from brands, whether that is a more realistic depiction of their everyday lives or an uplifting message that speaks… Read More

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Crowdtap News

Crowdtap Appoints Industry Vets to Board of Directors & Advisory Board

Crowdtap today announced the addition of Gayle Troberman, CMO, iHeartMedia Inc., to its Board of Directors and John Winsor, Founder & CEO, Victors & Spoils, to its Advisory Board. Troberman and Winsor, both renowned innovators in the marketing industry, will be instrumental in providing overarching strategy as Crowdtap continues to cement its place in marketing’s… Read More

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Crowdtap News

Gartner Praises Crowdtap as ‘Robust Innovation Engine’ in Latest Retail Report

Crowdtap, The People-Powered Marketing Platform, is featured in Gartner’s latest Retail Vendors Report, which highlights five emerging technology partners to watch in 2015. Gartner, the world’s leading information technology research and advisory company, provides analyses of emerging solutions to help their clients make better business decisions. In the report, Gartner analyst Miriam Burt cites Crowdtap… Read More

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Research & Reports

Crowdtap Study Looks Under the Hood at Auto-Buying Behaviors

When it comes to searching for a new automobile, what drives the path to purchase for today’s buyers? Crowdtap, the People-Powered Marketing Platform, recently fielded a study to explore which sources matter most when it comes to auto buyers’ decision-making process. Our study polled Crowdtap community members who self-identified as “car buyers,” defined as those who were looking to purchase… Read More

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Events, Industry Trends

5 SXSW Trends That Will Impact Your Business in 2015 & Beyond

By Sean Foster, CEO, Crowdtap The Crowdtap team was out in full force at SXSW Interactive 2015 where we joined thousands of folks representing brands, agencies and technologies to discuss the future of digital. Between BBQ briskets and Lone Star longnecks, we met with marketers and took in the conference programming to identify some of… Read More

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Events

Highlights from Crowdtap’s People-Powered Party at SXSW

Crowdtap closed out another year at SXSW with the People-Powered Party, an interactive event featuring live music, dancing and more. Below is a hit list of some of our favorite moments from the night. Brooklyn-based rock band MisterWives brought the house down behind the electrifying vocals of lead singer Mandy Lee Duffy. Highlights included an… Read More

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Events, Industry Trends

People-Powered Marketing: A Trend to Watch at Social Media Week 2015

The following byline was originally published on TheSocialMediaMonthly.com. It’s hard to imagine a world without social media. For marketers, it’s even harder to recall a time before brands had the tools and technologies to engage with real people, in real time, to drive tangible business value. At Social Media Week New York last month, several… Read More

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Crowdtap News, Events

3 Ways to Catch Crowdtap at SXSW 2015

That big tech festival in Austin is back and bigger than ever in 2015. If you’re headed to Texas later this week, here are three ways you can catch up with our team on the ground. Crowdtap at Brand Innovators Austin Crowdtap CEO Sean Foster joins a jam-packed speaker lineup at Brand Innovators Austin on… Read More

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Research & Reports

Breaking Down the Brand Bowl [Infographic]

People love to hate on ads that interrupt their media consumption – in fact, 84 percent of Millennials say they do not trust traditional advertising at all (McCarthy Group) – but what if those ads are a major part of the spectacle? According to new research from Crowdtap, The People-Powered Marketing Platform, 85 percent of… Read More

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Research & Reports

Holiday Shopping Goes Social [Infographic]

Looking for last-minute holiday gift ideas? Chances are, you’re relying on social media to help you find the perfect gift. Crowdtap, The People-Powered Marketing Platform, surveyed 3,000+ U.S. adults in 2013 and 2014 to explore how their holiday shopping habits have evolved year-over-year. The key finding: Holiday shoppers are increasingly seeking out gift ideas on… Read More

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