Research & Reports

Breaking Down the Brand Bowl [Infographic]

People love to hate on ads that interrupt their media consumption – in fact, 84 percent of Millennials say they do not trust traditional advertising at all (McCarthy Group) – but what if those ads are a major part of the spectacle? According to new research from Crowdtap, The People-Powered Marketing Platform, 85 percent of… Read More

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Research & Reports

Holiday Shopping Goes Social [Infographic]

Looking for last-minute holiday gift ideas? Chances are, you’re relying on social media to help you find the perfect gift. Crowdtap, The People-Powered Marketing Platform, surveyed 3,000+ U.S. adults in 2013 and 2014 to explore how their holiday shopping habits have evolved year-over-year. The key finding: Holiday shoppers are increasingly seeking out gift ideas on… Read More

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Crowdtap News

Crowdtap Named #15 Best Place to Work in New York City

Crowdtap, the People-Powered Marketing Platform, has been named one of the Best Places to Work in New York City for the second year in a row, per Crain’s New York Business. We’re honored to rank among the Top 5 Technology companies and 15th overall out of 100 finalists. Crain’s annual ranking spans all industries – from… Read More

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Crowdtap News

Crowdtap Signs on Adam Cricchio as Chief Creative Officer & Mindy Davis as SVP of Professional Services

It’s been an exciting few months at Crowdtap. We welcomed former Gilt Groupe exec Sean Foster as our new CEO, were named the fourth fastest-growing marketing company on this year’s Inc. 500 List and recently picked up our second-straight WOMMY Influencer Award with our partners at Ketchum and Kimberly-Clark. Adding to this momentum, we’re excited… Read More

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Industry Trends

WOMMA Releases Landmark ‘Return on WOM’ Study, Citing Data from Crowdtap Client Weight Watchers

The Word of Mouth Marketing Association, WOMMA, has released new research that quantifies the value of WOM as it relates to other marketing and media. The report was published in conjunction with several brand partners, including Crowdtap client Weight Watchers, which provided insights into marketing activities (inclusive of WOM) and sales over a two-year period…. Read More

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Crowdtap News, Events, Work

Crowdtap, the People-Powered Marketing Platform, Takes Home Second-Straight WOMMY Influencer Award

For the second year in a row, Crowdtap’s work has been recognized among the top word-of-mouth marketing campaigns of the year. The Word of Mouth Marketing Association (WOMMA) honored Crowdtap, Kimberly-Clark and Ketchum with a Silver WOMMY Award for Cottonelle’s #LetsTalkBums campaign, which leveraged a crowd of 64K consumers to generate authentic conversations around the taboo topic… Read More

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Crowdtap News

Crowdtap Featured on the Today Show!

Crowdtap was featured on the Today Show with Kathie Lee, Hoda, and Emmy-winning contributor Jill Martin this morning! The segment focused on how today’s consumers can engage with brands and trial products without leaving their homes. They featured our fun/creative consumer experience, the premium brands that leverage our platform and some example sampling kits from… Read More

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Research & Reports

Millennials Heart UGC [INFOGRAPHIC]

When it comes to millennials, we know two things: 1. They will soon have record-breaking purchasing power 2. They spend A LOT of time with content created by their peers, otherwise known as UGC, or user-generated content. What we didn’t know until now, however, was exactly how much time they spend with UGC and how… Read More

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Events

Crowdtap Gets Old School @ SXSW 2014

For the fourth year running, we took to SXSW determined to once again deliver the top party in Austin for all of our clients and friends of the business. Having thrown a party with a futuristic theme last year, we decided to throw it back this year with a rad old school theme. In case… Read More

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Crowdtap News

Crowdtap Named #3 Best Place to Work in NY by Crain’s

Last Friday, Crowdtap was named the #3 Best Place to Work in New York by Crain’s New York Business. We are honored to have earned top placement on such a prestigious list. About the Crain’s List of Best Places to Work: Crain’s partnered with the Best Companies Group to conduct and score more than 16,000 surveys of employees… Read More

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