Events

Highlights from Crowdtap’s People-Powered Party at SXSW

Crowdtap closed out another year at SXSW with the People-Powered Party, an interactive event featuring live music, dancing and more. Below is a hit list of some of our favorite moments from the night. Brooklyn-based rock band MisterWives brought the house down behind the electrifying vocals of lead singer Mandy Lee Duffy. Highlights included an… Read More

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Events, Industry Trends

People-Powered Marketing: A Trend to Watch at Social Media Week 2015

The following byline was originally published on TheSocialMediaMonthly.com. It’s hard to imagine a world without social media. For marketers, it’s even harder to recall a time before brands had the tools and technologies to engage with real people, in real time, to drive tangible business value. At Social Media Week New York last month, several… Read More

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Crowdtap News, Events

3 Ways to Catch Crowdtap at SXSW 2015

That big tech festival in Austin is back and bigger than ever in 2015. If you’re headed to Texas later this week, here are three ways you can catch up with our team on the ground. Crowdtap at Brand Innovators Austin Crowdtap CEO Sean Foster joins a jam-packed speaker lineup at Brand Innovators Austin on… Read More

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Research & Reports

Breaking Down the Brand Bowl [Infographic]

People love to hate on ads that interrupt their media consumption – in fact, 84 percent of Millennials say they do not trust traditional advertising at all (McCarthy Group) – but what if those ads are a major part of the spectacle? According to new research from Crowdtap, The People-Powered Marketing Platform, 85 percent of… Read More

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Research & Reports

Holiday Shopping Goes Social [Infographic]

Looking for last-minute holiday gift ideas? Chances are, you’re relying on social media to help you find the perfect gift. Crowdtap, The People-Powered Marketing Platform, surveyed 3,000+ U.S. adults in 2013 and 2014 to explore how their holiday shopping habits have evolved year-over-year. The key finding: Holiday shoppers are increasingly seeking out gift ideas on… Read More

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Crowdtap News

Crowdtap Named #15 Best Place to Work in New York City

Crowdtap, the People-Powered Marketing Platform, has been named one of the Best Places to Work in New York City for the second year in a row, per Crain’s New York Business. We’re honored to rank among the Top 5 Technology companies and 15th overall out of 100 finalists. Crain’s annual ranking spans all industries – from… Read More

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Crowdtap News

Crowdtap Signs on Adam Cricchio as Chief Creative Officer & Mindy Davis as SVP of Professional Services

It’s been an exciting few months at Crowdtap. We welcomed former Gilt Groupe exec Sean Foster as our new CEO, were named the fourth fastest-growing marketing company on this year’s Inc. 500 List and recently picked up our second-straight WOMMY Influencer Award with our partners at Ketchum and Kimberly-Clark. Adding to this momentum, we’re excited… Read More

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Industry Trends

WOMMA Releases Landmark ‘Return on WOM’ Study, Citing Data from Crowdtap Client Weight Watchers

The Word of Mouth Marketing Association, WOMMA, has released new research that quantifies the value of WOM as it relates to other marketing and media. The report was published in conjunction with several brand partners, including Crowdtap client Weight Watchers, which provided insights into marketing activities (inclusive of WOM) and sales over a two-year period…. Read More

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Crowdtap News, Events, Work

Crowdtap, the People-Powered Marketing Platform, Takes Home Second-Straight WOMMY Influencer Award

For the second year in a row, Crowdtap’s work has been recognized among the top word-of-mouth marketing campaigns of the year. The Word of Mouth Marketing Association (WOMMA) honored Crowdtap, Kimberly-Clark and Ketchum with a Silver WOMMY Award for Cottonelle’s #LetsTalkBums campaign, which leveraged a crowd of 64K consumers to generate authentic conversations around the taboo topic… Read More

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Crowdtap News

Crowdtap Featured on the Today Show!

Crowdtap was featured on the Today Show with Kathie Lee, Hoda, and Emmy-winning contributor Jill Martin this morning! The segment focused on how today’s consumers can engage with brands and trial products without leaving their homes. They featured our fun/creative consumer experience, the premium brands that leverage our platform and some example sampling kits from… Read More

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