Events

#ANADigital Recap: How Whirlpool Taps into People-Powered Marketing

This week at the ANA Digital & Social Conference, Crowdtap took the stage alongside our partners at DigitasLBi to educate marketers on how Whirlpool empowered real people to become storytellers as part of their largest advertising initiative to-date. The results of the user-generated content driven campaign speak for themselves: Whirlpool saw a 6.6 percent sales… Read More

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Crowdtap News

Crowdtap Signs on Peter Storck as Senior Vice President of Research & Analytics

Today, we’re excited to announce the appointment of Peter Storck to Senior Vice President of Research & Analytics. The appointment comes during a period of rapid growth for Crowdtap, whose growing roster of clients include 1 in 3 of the world’s most powerful brands, per Tenet Partners. In this role, Storck will be responsible for developing new measurement… Read More

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Events

#BSocial15 Recap: How to Translate Meaningful Product Reviews into Business Impact

Earlier this week at Bazaarvoice Summit 2015, Crowdtap helped leading CPG and retail marketers understand how to inspire meaningful reviews at-scale – and then translate those reviews into lasting business impact by fostering ongoing relationships with consumers over time. Below is a summary of the key takeaways from our session, which included a Playtex® Baby… Read More

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Crowdtap News

Crowdtap Ranks #3 in FORTUNE’s Top 10 Places to Work in Advertising & Marketing

Crowdtap, the People-Powered Marketing Platform, has been named a top 3 company in FORTUNE magazine’s list of 10 Great Workplaces in Advertising & Marketing. To identify the top ten companies to work for in advertising & marketing, FORTUNE partnered with Great Place to Work to conduct an extensive employee survey that included more than 50 questions about… Read More

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Events

Join Crowdtap at the Brighter Children Spring Fling this Weekend!

A bit over a year ago, Crowdtap’s very own Taylor March introduced us to Brighter Children, a nonprofit he’d helped build with the purpose of funding education for children in need. Since its inception, Brighter Children has sponsored 72 children around the globe, and delivered 104,650 educational hours as a result. Crowdtap was fortunate enough… Read More

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Crowdtap News, Work

Crowdtap, Marina Maher Communications & Kimberly-Clark Pick Up SABRE Award for Best Social Media Campaign

Crowdtap and Marina Maher Communications have been awarded Best Social Media Campaign honors in the 2015 SABRE Awards North America for work on behalf of Kimberly-Clark’s U by Kotex brand. Presented by The Holmes Report, the SABRE Awards recognize superior achievement in branding, reputation and engagement and are among the most prestigious honors in public… Read More

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Work

Crowdtap Drives Social Buzz for Schick ‘Comfortopia’ Campaign

As part of a new Schick campaign for Xtreme3 razors, Crowdtap is partnering with creative and media agency Beeby Clark+Meyler to drive conversations around men’s favorite sources of “indisposable” comfort, such as coffee, bacon and sweatpants. By joining Schick’s Xtreme3 community on Crowdtap and sharing their top three comforts, visitors can enter to win the… Read More

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Events, Work

Case Study: Crowdtap & Beeby Clark+Meyler Team Up for Skintimate UGC Program

Earlier this week at M2W: the Marketing to Women Conference, Mindy Davis, SVP of Professional Services at Crowdtap, joined Mariana Rodriguez, Senior Account Director at Beeby Clark+Meyler to co-present a case study around a recent Skintimate program that leveraged technology and community to build a powerful program with UGC at the core. Here’s a recap… Read More

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