Crowdtap News, Events

Join Crowdtap to Help Raise $10K for the Memorial Sloan Kettering Cancer Center

Team Crowdtap is excited to kick-off training – and more importantly, fundraising – ahead of the 2015 NYC Marathon. On Nov. 1, seven Crowdtap employees will make the 26.2 mile trek as part of Fred’s Team, the dedicated athletic fundraising arm of the Memorial Sloan Kettering Cancer Center. You can visit the team’s official fundraising page… Read More

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Events, Industry Trends

Top Trends that Will Shake Up the Future of Shopper Marketing

Last month, Crowdtap was on the ground at Omnishopper 2015, the conference dedicated to activating insights and marketing strategies at retail. Beyond presenting our own session on collaborative insights, the Crowdtap team attended several sessions to highlight the most important themes on the minds of insights professionals today. Browse our hit list below to find… Read More

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Industry Trends

4 Myths About How Brands Should Partner with Content Creators

Despite the relative youth of today’s leading content creators, the influencer marketing space has done a lot of growing up over the past few years. Blogs are still an important channel for brands vying to enter topical conversations, but marketers should pay close attention as the landscape shifts to where people are spending most of… Read More

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Events

30 Career Tips for Young Women in Tech

This week, Crowdtap was honored to host a day-long “startup bootcamp” for the Young Women’s Leadership Network (YWLN). At the bootcamp, more than 40 middle and high school students received a first-hand perspective into the opportunities that exist in technology and marketing. The session was part of a three-week long summer program in which female… Read More

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Industry Trends

Crowdtap Featured in DMNews Report on Marketing ROI

The editors at Direct Marketing News recently asked 13 industry insiders for their perspective on how marketers can demonstrate a return on their marketing investments to inform a new report on marketing ROI. Matthew Scott, SVP of Business Development & Strategy at Crowdtap, offered up his insight to the prompt below. DMNews: Marketers are continually… Read More

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Events

#ANADigital Recap: How Whirlpool Taps into People-Powered Marketing

This week at the ANA Digital & Social Conference, Crowdtap took the stage alongside our partners at DigitasLBi to educate marketers on how Whirlpool empowered real people to become storytellers as part of their largest advertising initiative to-date. The results of the user-generated content driven campaign speak for themselves: Whirlpool saw a 6.6 percent sales… Read More

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Crowdtap News

Crowdtap Signs on Peter Storck as Senior Vice President of Research & Analytics

Today, we’re excited to announce the appointment of Peter Storck to Senior Vice President of Research & Analytics. The appointment comes during a period of rapid growth for Crowdtap, whose growing roster of clients include 1 in 3 of the world’s most powerful brands, per Tenet Partners. In this role, Storck will be responsible for developing new measurement… Read More

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Events

#BSocial15 Recap: How to Translate Meaningful Product Reviews into Business Impact

Earlier this week at Bazaarvoice Summit 2015, Crowdtap helped leading CPG and retail marketers understand how to inspire meaningful reviews at-scale – and then translate those reviews into lasting business impact by fostering ongoing relationships with consumers over time. Below is a summary of the key takeaways from our session, which included a Playtex® Baby… Read More

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