Events

30 Career Tips for Young Women in Tech

This week, Crowdtap was honored to host a day-long “startup bootcamp” for the Young Women’s Leadership Network (YWLN). At the bootcamp, more than 40 middle and high school students received a first-hand perspective into the opportunities that exist in technology and marketing. The session was part of a three-week long summer program in which female… Read More

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Industry Trends

Crowdtap Featured in DMNews Report on Marketing ROI

The editors at Direct Marketing News recently asked 13 industry insiders for their perspective on how marketers can demonstrate a return on their marketing investments to inform a new report on marketing ROI. Matthew Scott, SVP of Business Development & Strategy at Crowdtap, offered up his insight to the prompt below. DMNews: Marketers are continually… Read More

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Events

#ANADigital Recap: How Whirlpool Taps into People-Powered Marketing

This week at the ANA Digital & Social Conference, Crowdtap took the stage alongside our partners at DigitasLBi to educate marketers on how Whirlpool empowered real people to become storytellers as part of their largest advertising initiative to-date. The results of the user-generated content driven campaign speak for themselves: Whirlpool saw a 6.6 percent sales… Read More

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Crowdtap News

Crowdtap Signs on Peter Storck as Senior Vice President of Research & Analytics

Today, we’re excited to announce the appointment of Peter Storck to Senior Vice President of Research & Analytics. The appointment comes during a period of rapid growth for Crowdtap, whose growing roster of clients include 1 in 3 of the world’s most powerful brands, per Tenet Partners. In this role, Storck will be responsible for developing new measurement… Read More

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Events

#BSocial15 Recap: How to Translate Meaningful Product Reviews into Business Impact

Earlier this week at Bazaarvoice Summit 2015, Crowdtap helped leading CPG and retail marketers understand how to inspire meaningful reviews at-scale – and then translate those reviews into lasting business impact by fostering ongoing relationships with consumers over time. Below is a summary of the key takeaways from our session, which included a Playtex® Baby… Read More

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Crowdtap News

Crowdtap Ranks #3 in FORTUNE’s Top 10 Places to Work in Advertising & Marketing

Crowdtap, the People-Powered Marketing Platform, has been named a top 3 company in FORTUNE magazine’s list of 10 Great Workplaces in Advertising & Marketing. To identify the top ten companies to work for in advertising & marketing, FORTUNE partnered with Great Place to Work to conduct an extensive employee survey that included more than 50 questions about… Read More

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Events

Join Crowdtap at the Brighter Children Spring Fling this Weekend!

A bit over a year ago, Crowdtap’s very own Taylor March introduced us to Brighter Children, a nonprofit he’d helped build with the purpose of funding education for children in need. Since its inception, Brighter Children has sponsored 72 children around the globe, and delivered 104,650 educational hours as a result. Crowdtap was fortunate enough… Read More

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Crowdtap News, Work

Crowdtap, Marina Maher Communications & Kimberly-Clark Pick Up SABRE Award for Best Social Media Campaign

Crowdtap and Marina Maher Communications have been awarded Best Social Media Campaign honors in the 2015 SABRE Awards North America for work on behalf of Kimberly-Clark’s U by Kotex brand. Presented by The Holmes Report, the SABRE Awards recognize superior achievement in branding, reputation and engagement and are among the most prestigious honors in public… Read More

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