Crowdtap News

Crowdtap Appoints Justin Squezello as Chief Financial Officer

Crowdtap is excited to announce the appointment of Justin Squezello to Chief Financial Officer. As CFO, Justin will lead the finance and accounting teams to support the rapid growth and scale of the business and partner across the company to further propel profitable revenue growth. A veteran financial executive in the digital media space, Justin has 15 years of… Read More

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Industry Trends, Research & Reports

New Report: The Marketer’s Guide to User-Generated Content

People have been sharing stories about brands for decades. Today, word-of-mouth messages are increasingly are taking the form of rich, multimedia experiences that are facilely created and shared by technology-enabled consumers. Welcome to the user-generated content revolution. In our new report, “The Marketer’s Guide to User-Generated Content,” we define UGC as it exists today and… Read More

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Industry Trends

Why Agile Insights Will Become the Secret Sauce of QSR Success

The ability to quickly capture and act on data has become one of the foremost attributes of successful brands in the Digital Age. This trend has been especially pervasive in the quick-service restaurant space, where marketers are increasingly combining established research practices with new means for capturing actionable consumer insights. One clear factor driving these… Read More

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Crowdtap News, Industry Trends

Crowdtap Ranks on the 2015 Inc. 5000 List of Fastest-Growing Private Companies for Second Straight Year

We’re excited to announce that Crowdtap, the People-Powered Marketing Platform, has been named to the 2015 Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. With 870 percent three-year revenue growth, this is the second straight year that we have appeared on the Inc. 5000. Since launching in 2009, more than 100 Fortune… Read More

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Crowdtap News, Events

Join Crowdtap to Help Raise $10K for the Memorial Sloan Kettering Cancer Center

Team Crowdtap is excited to kick-off training – and more importantly, fundraising – ahead of the 2015 NYC Marathon. On Nov. 1, seven Crowdtap employees will make the 26.2 mile trek as part of Fred’s Team, the dedicated athletic fundraising arm of the Memorial Sloan Kettering Cancer Center. You can visit the team’s official fundraising page… Read More

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Events, Industry Trends

Top Trends that Will Shake Up the Future of Shopper Marketing

Last month, Crowdtap was on the ground at Omnishopper 2015, the conference dedicated to activating insights and marketing strategies at retail. Beyond presenting our own session on collaborative insights, the Crowdtap team attended several sessions to highlight the most important themes on the minds of insights professionals today. Browse our hit list below to find… Read More

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Industry Trends

4 Myths About How Brands Should Partner with Content Creators

Despite the relative youth of today’s leading content creators, the influencer marketing space has done a lot of growing up over the past few years. Blogs are still an important channel for brands vying to enter topical conversations, but marketers should pay close attention as the landscape shifts to where people are spending most of… Read More

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Events

30 Career Tips for Young Women in Tech

This week, Crowdtap was honored to host a day-long “startup bootcamp” for the Young Women’s Leadership Network (YWLN). At the bootcamp, more than 40 middle and high school students received a first-hand perspective into the opportunities that exist in technology and marketing. The session was part of a three-week long summer program in which female… Read More

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Industry Trends

Crowdtap Featured in DMNews Report on Marketing ROI

The editors at Direct Marketing News recently asked 13 industry insiders for their perspective on how marketers can demonstrate a return on their marketing investments to inform a new report on marketing ROI. Matthew Scott, SVP of Business Development & Strategy at Crowdtap, offered up his insight to the prompt below. DMNews: Marketers are continually… Read More

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