For 75 years, the Ad Council has been harnessing the power of media and the marketing sector to make an impact on a wide array of social issues. Its long list of iconic campaigns includes Smokey Bear’s “Only You Can Prevent Forest Fires”; the “Keep America Beautiful” anti-pollution effort; Vince & Larry, the “Crash Test… Read More
Recently at the Crowdtap headquarters, our CEO, Sean Foster, hosted a fireside chat with David L. Rogers, Columbia Business School professor and best-selling author of The Digital Transformation Playbook. This intimate event centered around Rogers’ latest playbook and how it applies to the marketing & advertising industry, which is becoming increasingly disrupted by digital. David’s… Read More
Are you or your team headed to Anaheim for VidCon later this month? Same here! Navigating the scene in Anaheim during this popular conference can be tough, especially when it comes to tracking down coveted influencers in parenting, beauty, comedy and more. So, on Friday, June 24, Crowdtap is hosting private poolside meet-and-greets at the… Read More
Industry Trends, Research & Reports, Work
While families around the country are readying their summer plans and waiting for that final bell, marketers are already ramping up their back to school marketing efforts – and with good reason. According to our new research, many U.S. adults are already starting their back to school shopping. Using our platform’s agile research tools, we… Read More
In the past, marketing was all about conceptualizing a brand image, projecting it on an audience through mass media, and hoping the message would stick enough to drive sales. Clearly, that is not the world today’s marketers operate in. Few people know this better than the marketers and agency strategists who are in the trenches,… Read More
“Ad-blocking” has evolved from a doomsday buzzword to a tangible and growing challenge for marketers. More than 200 million people worldwide utilize ad-blocking software, and browsers and carriers are even starting to build ad-blocking functionality into their offerings. Yet, arguably more interesting – and far more useful – than tracking the rise of ad-blocking is… Read More
Get this: There is a pug who has more Instagram followers than renowned actor and comedian Aziz Ansari. For real. The Internet can be a weird and wacky place. That’s because digital culture is not dictated by a small group of influential media properties or brands. The landscape has been completely democratized, allowing personalities to gain massive… Read More
Crowdtap News, Industry Trends, Work
How does an e-commerce giant that was founded in the mid-90s draw in Millennials and generations to come? In an in-depth Q&A with The Street, Jody Ford, eBay’s Head of Global Growth, discusses the company’s recent adoption of an expansive social strategy aimed at reaching young customers. “Diversity in the Model” Per Ford, ten percent… Read More
For six years, Crowdtap has taken to the streets of Austin to mix and mingle with our industry friends attending SXSW Interactive. This year’s event was especially epic. Nearly 1,000 marketers, agency strategists and industry friends stopped by Vulcan Gas Company to enjoy rooftop cocktails, live music, dancing and more. Watch our full recap video for a… Read More
In years past, SXSW Interactive has been marked by breakout stars that rise above the noise to own the conversation – after all, the launches of apps like Twitter and Foursquare took place in Austin. But in 2016, marketers saw a shift from apps to digital culture overall and the ways in which technology is changing… Read More