Category: Work

Events, Work

Relive the Most Epic Moments from Crowdtap’s People-Powered Party In Austin

For six years, Crowdtap has taken to the streets of Austin to mix and mingle with our industry friends attending SXSW Interactive. This year’s event was especially epic. Nearly 1,000 marketers, agency strategists and industry friends stopped by Vulcan Gas Company to enjoy rooftop cocktails, live music, dancing and more. Watch our full recap video for a… Read More

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Research & Reports, Work

New Report: Meet the (Millennial) Parents

Did you know that 80 percent of U.S. Millennials – or 60 million people – will become parents in the next decade? With an estimated $2 trillion in global buying power, understanding Millennial moms and dads will be critical for brands vying to capture attention and ultimately drive sales through this generation in 2016 and… Read More

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Industry Trends, Work

Advertising Age: Will Your Marketing Still Work in the Ad-Free Future?

Skipping ads. DVR-ing television shows. Installing ad-blockers. These behaviors have all become a common part of the Millennial experience – and what’s more, they are behaviors that are engrained in subsequent generations of consumers (Gen-Z and even Gen-Alpha). But when did marketing become a game of “consumers vs. advertisers?” In a new feature, Advertising Age… Read More

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Crowdtap News, Work

Announcing an Improved Member Experience on Crowdtap

We’re excited to announce a handful of enhancements to the Crowdtap user experience, which will be going live for each of our members over the next several days. These updates to our member-facing platform are designed to make Crowdtap more personalized, relevant and rewarding for our members, which underscores our commitment to facilitate stronger, more… Read More

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Events, Work

Catch Crowdtap at Social Media Week NYC

Social Media Week, the global conference series that explores the social, cultural and economic impact of social media, is set to take place in New York this February 22-26. Team Crowdtap will be in attendance and speaking on two panels. Learn more about what we’ll be speaking out below. Be sure to sign up here… Read More

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Research & Reports, Work

Crowdtap Cited in eMarketer Report: Influencers in US Retail

With trends like ad-blocking and banner blindness on the minds of marketers, eMarketer has released a new report on the ways in which retailers in particular can harness the power of peer-to-peer and influencer conversations to build their brands. The full study is available to eMarketer subscribers, and a public blog post outlines a few… Read More

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Industry Trends, Research & Reports, Work

How Do Consumers Interact with Carbonated Soft Drink Brands in Social? [NEW DATA]

Gone are the days when carbonated soft drink brands could rely on paid advertising alone. To strike a chord with modern-day consumers, soft drink brands must recognize and understand the relationships consumers have with them in social media. To illustrate how people are interacting with soft drink brands in social today, we surveyed more than… Read More

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Research & Reports, Work

New Report: The State of Influencer Marketing

Influencer marketing allows brands to reach interest-based audiences with authentic, creative messages – and while much has been written and about the topic, there hasn’t been a candid conversation that takes into account the perspective of creators themselves. In preparation for our new report, “The State of Influencer Marketing,” we surveyed 50+ influencers from Crowdtap’s… Read More

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Events, Research & Reports, Work

#TMRE15 RECAP – Millennial Myth Busting: Next Generation Moms vs. Dads

Last week at The Market Research Event (TMRE), Crowdtap debuted new research on Millennial parents to help brands better understand these next generation household purchasers. The presentation also explored how 7-Eleven uses our agile insights to keep pace with these new parents, who are increasingly relying on c-stores for fast, convenient purchases. ICYMI: Here are… Read More

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Work

MediaPost Names Crowdtap Digital-Out-of-Home Award Winner

Earlier this week, Crowdtap took home a MediaPost award for a Digital-Out-of-Home (DOOH) campaign executed with Forever Beta on behalf of ABSOLUT Labs, the vodka brand’s internal incubator for exploring new ways to connect with its customers. The award honored the most powerful DOOH efforts of the year. Here’s the story behind our winning campaign:… Read More

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