Category: Research & Reports

Research & Reports

Holiday Shopping Goes Social [Infographic]

Looking for last-minute holiday gift ideas? Chances are, you’re relying on social media to help you find the perfect gift. Crowdtap, The People-Powered Marketing Platform, surveyed 3,000+ U.S. adults in 2013 and 2014 to explore how their holiday shopping habits have evolved year-over-year. The key finding: Holiday shoppers are increasingly seeking out gift ideas on… Read More

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Research & Reports

Millennials Heart UGC [INFOGRAPHIC]

When it comes to millennials, we know two things: 1. They will soon have record-breaking purchasing power 2. They spend A LOT of time with content created by their peers, otherwise known as UGC, or user-generated content. What we didn’t know until now, however, was exactly how much time they spend with UGC and how… Read More

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