Category: Research & Reports

Events, Industry Trends, Research & Reports

5 Things Marketers Must Know About UGC

Earlier this week, Crowdtap was at the iMedia Brand Summit, where we provided marketers with a summary of our new report, “The Marketer’s Guide to User-Generated Content.” We enjoyed meeting everyone at the event and look forward to seeing you all again soon! For those of you who weren’t able to join us in sunny… Read More

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Industry Trends, Research & Reports

New Report: The Marketer’s Guide to User-Generated Content

People have been sharing stories about brands for decades. Today, word-of-mouth messages are increasingly are taking the form of rich, multimedia experiences that are facilely created and shared by technology-enabled consumers. Welcome to the user-generated content revolution. In our new report, “The Marketer’s Guide to User-Generated Content,” we define UGC as it exists today and… Read More

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Events, Industry Trends, Research & Reports

Crowdtap Explores the Future of Marketing to Women at M2W: The Marketing to Women Conference

Whether it’s Gisele punching mean tweets or children showing us how they throw “like a girl,” female empowerment campaigns are one of the biggest trends in advertising today. Marketers are beginning to understand what women want to see from brands, whether that is a more realistic depiction of their everyday lives or an uplifting message that speaks… Read More

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Research & Reports

Crowdtap Study Looks Under the Hood at Auto-Buying Behaviors

When it comes to searching for a new automobile, what drives the path to purchase for today’s buyers? Crowdtap, the People-Powered Marketing Platform, recently fielded a study to explore which sources matter most when it comes to auto buyers’ decision-making process. Our study polled Crowdtap community members who self-identified as “car buyers,” defined as those who were looking to purchase… Read More

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Research & Reports

Breaking Down the Brand Bowl [Infographic]

People love to hate on ads that interrupt their media consumption – in fact, 84 percent of Millennials say they do not trust traditional advertising at all (McCarthy Group) – but what if those ads are a major part of the spectacle? According to new research from Crowdtap, The People-Powered Marketing Platform, 85 percent of… Read More

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Research & Reports

Holiday Shopping Goes Social [Infographic]

Looking for last-minute holiday gift ideas? Chances are, you’re relying on social media to help you find the perfect gift. Crowdtap, The People-Powered Marketing Platform, surveyed 3,000+ U.S. adults in 2013 and 2014 to explore how their holiday shopping habits have evolved year-over-year. The key finding: Holiday shoppers are increasingly seeking out gift ideas on… Read More

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Research & Reports

Millennials Heart UGC [INFOGRAPHIC]

When it comes to millennials, we know two things: 1. They will soon have record-breaking purchasing power 2. They spend A LOT of time with content created by their peers, otherwise known as UGC, or user-generated content. What we didn’t know until now, however, was exactly how much time they spend with UGC and how… Read More

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