Category: Research & Reports

Research & Reports, Work

New Report: The State of Influencer Marketing

Influencer marketing allows brands to reach interest-based audiences with authentic, creative messages – and while much has been written and about the topic, there hasn’t been a candid conversation that takes into account the perspective of creators themselves. In preparation for our new report, “The State of Influencer Marketing,” we surveyed 50+ influencers from Crowdtap’s… Read More

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+

Events, Research & Reports, Work

#TMRE15 RECAP – Millennial Myth Busting: Next Generation Moms vs. Dads

Last week at The Market Research Event (TMRE), Crowdtap debuted new research on Millennial parents to help brands better understand these next generation household purchasers. The presentation also explored how 7-Eleven uses our agile insights to keep pace with these new parents, who are increasingly relying on c-stores for fast, convenient purchases. ICYMI: Here are… Read More

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+

Events, Industry Trends, Research & Reports

5 Things Marketers Must Know About UGC

Earlier this week, Crowdtap was at the iMedia Brand Summit, where we provided marketers with a summary of our new report, “The Marketer’s Guide to User-Generated Content.” We enjoyed meeting everyone at the event and look forward to seeing you all again soon! For those of you who weren’t able to join us in sunny… Read More

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+

Industry Trends, Research & Reports

New Report: The Marketer’s Guide to User-Generated Content

People have been sharing stories about brands for decades. Today, word-of-mouth messages are increasingly are taking the form of rich, multimedia experiences that are facilely created and shared by technology-enabled consumers. Welcome to the user-generated content revolution. In our new report, “The Marketer’s Guide to User-Generated Content,” we define UGC as it exists today and… Read More

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+

Events, Industry Trends, Research & Reports

Crowdtap Explores the Future of Marketing to Women at M2W: The Marketing to Women Conference

Whether it’s Gisele punching mean tweets or children showing us how they throw “like a girl,” female empowerment campaigns are one of the biggest trends in advertising today. Marketers are beginning to understand what women want to see from brands, whether that is a more realistic depiction of their everyday lives or an uplifting message that speaks… Read More

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+

Research & Reports

Crowdtap Study Looks Under the Hood at Auto-Buying Behaviors

When it comes to searching for a new automobile, what drives the path to purchase for today’s buyers? Crowdtap, the People-Powered Marketing Platform, recently fielded a study to explore which sources matter most when it comes to auto buyers’ decision-making process. Our study polled Crowdtap community members who self-identified as “car buyers,” defined as those who were looking to purchase… Read More

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+

Research & Reports

Breaking Down the Brand Bowl [Infographic]

People love to hate on ads that interrupt their media consumption – in fact, 84 percent of Millennials say they do not trust traditional advertising at all (McCarthy Group) – but what if those ads are a major part of the spectacle? According to new research from Crowdtap, The People-Powered Marketing Platform, 85 percent of… Read More

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+

Research & Reports

Holiday Shopping Goes Social [Infographic]

Looking for last-minute holiday gift ideas? Chances are, you’re relying on social media to help you find the perfect gift. Crowdtap, The People-Powered Marketing Platform, surveyed 3,000+ U.S. adults in 2013 and 2014 to explore how their holiday shopping habits have evolved year-over-year. The key finding: Holiday shoppers are increasingly seeking out gift ideas on… Read More

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+