Category: Research & Reports

Research & Reports

New Insights: Millennials Are Craving Authenticity This July 4th

We’re rolling full steam ahead into the summer season, and millennials are definitely ready to indulge in July 4th festivities. Earlier this month, we polled hundreds of men and women planning to celebrate Independence Day to get a sneak peek at the snacks, drinks, and activities that’ll populate their barbeques. One important finding to note?… Read More

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Crowdtap News, Research & Reports

“Wait, what??” – and other reactions from Crowdtap’s Oscars Live Poll

Last night, we tuned in to watch the 89th Academy Awards, which were pretty status quo until that crazy last-second mix up. Our members tuned in, too, responding to live polls launched throughout the evening. We talked about everything from red carpet fashions to winner predictions, commercials to political statements. Our first poll went live… Read More

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Industry Trends, Research & Reports

Millennials watched Super Bowl LI via social media live streams, and more insight from our Live #SuperPoll

Last night was the football game heard ’round the world, in which the New England Patriots became the first team to come back and win after being down 18 at the half and going into overtime — not to mention the drone-driven halftime performance by Lady Gaga, and all those emotional commercials. Knowing that millions… Read More

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Industry Trends, Research & Reports

NEW REPORT: Millennials Behind the Wheel

Using Crowdtap’s agile research tools, we polled hundreds of millennials living in urban and suburban areas about their use of automobiles. Through targeted surveys, we were able to explore and understand how different lifestyles affected the use of vehicles from renting to buying. Here are some of the survey’s key findings: Millennials are buying: Despite… Read More

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Research & Reports, Work

NEW REPORT: Social’s Influence on the Path to Purchase

Commercials aren’t cutting it anymore. Instead of trusting the commercials between segments of their favorite shows, people are trusting each other. This mini report aims to uncover how shoppers are planning and making purchases, and share best practices to effectively reach the new, more social persona along the path to purchase. > Pre-Purchase: Shopping is more social… Read More

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Research & Reports, Work

NEW REPORT: Social Activism in the Age of Social Media

For 75 years, the Ad Council has been harnessing the power of media and the marketing sector to make an impact on a wide array of social issues. Its long list of iconic campaigns includes Smokey Bear’s “Only You Can Prevent Forest Fires”; the “Keep America Beautiful” anti-pollution effort; Vince & Larry, the “Crash Test… Read More

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Industry Trends, Research & Reports, Work

NEW REPORT: 2016 Back to School Trends

While families around the country are readying their summer plans and waiting for that final bell, marketers are already ramping up their back to school marketing efforts – and with good reason. According to our new research, many U.S. adults are already starting their back to school shopping. Using our platform’s agile research tools, we… Read More

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Research & Reports, Work

NEW REPORT: Marketing Beyond the Impression

“Ad-blocking” has evolved from a doomsday buzzword to a tangible and growing challenge for marketers. More than 200 million people worldwide utilize ad-blocking software, and browsers and carriers are even starting to build ad-blocking functionality into their offerings. Yet, arguably more interesting – and far more useful – than tracking the rise of ad-blocking is… Read More

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