Category: Research & Reports

Research & Reports, Work

NEW REPORT: Social’s Influence on the Path to Purchase

Commercials aren’t cutting it anymore. Instead of trusting the commercials between segments of their favorite shows, people are trusting each other. This mini report aims to uncover how shoppers are planning and making purchases, and share best practices to effectively reach the new, more social persona along the path to purchase. > Pre-Purchase: Shopping is more social… Read More

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Research & Reports, Work

NEW REPORT: Social Activism in the Age of Social Media

For 75 years, the Ad Council has been harnessing the power of media and the marketing sector to make an impact on a wide array of social issues. Its long list of iconic campaigns includes Smokey Bear’s “Only You Can Prevent Forest Fires”; the “Keep America Beautiful” anti-pollution effort; Vince & Larry, the “Crash Test… Read More

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Industry Trends, Research & Reports, Work

NEW REPORT: 2016 Back to School Trends

While families around the country are readying their summer plans and waiting for that final bell, marketers are already ramping up their back to school marketing efforts – and with good reason. According to our new research, many U.S. adults are already starting their back to school shopping. Using our platform’s agile research tools, we… Read More

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Research & Reports, Work

NEW REPORT: Marketing Beyond the Impression

“Ad-blocking” has evolved from a doomsday buzzword to a tangible and growing challenge for marketers. More than 200 million people worldwide utilize ad-blocking software, and browsers and carriers are even starting to build ad-blocking functionality into their offerings. Yet, arguably more interesting – and far more useful – than tracking the rise of ad-blocking is… Read More

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Research & Reports, Work

New Report: Meet the (Millennial) Parents

Did you know that 80 percent of U.S. Millennials – or 60 million people – will become parents in the next decade? With an estimated $2 trillion in global buying power, understanding Millennial moms and dads will be critical for brands vying to capture attention and ultimately drive sales through this generation in 2016 and… Read More

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Research & Reports, Work

Crowdtap Cited in eMarketer Report: Influencers in US Retail

With trends like ad-blocking and banner blindness on the minds of marketers, eMarketer has released a new report on the ways in which retailers in particular can harness the power of peer-to-peer and influencer conversations to build their brands. The full study is available to eMarketer subscribers, and a public blog post outlines a few… Read More

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Industry Trends, Research & Reports, Work

How Do Consumers Interact with Carbonated Soft Drink Brands in Social? [NEW DATA]

Gone are the days when carbonated soft drink brands could rely on paid advertising alone. To strike a chord with modern-day consumers, soft drink brands must recognize and understand the relationships consumers have with them in social media. To illustrate how people are interacting with soft drink brands in social today, we surveyed more than… Read More

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Research & Reports, Work

New Report: The State of Influencer Marketing

Influencer marketing allows brands to reach interest-based audiences with authentic, creative messages – and while much has been written and about the topic, there hasn’t been a candid conversation that takes into account the perspective of creators themselves. In preparation for our new report, “The State of Influencer Marketing,” we surveyed 50+ influencers from Crowdtap’s… Read More

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Events, Research & Reports, Work

#TMRE15 RECAP – Millennial Myth Busting: Next Generation Moms vs. Dads

Last week at The Market Research Event (TMRE), Crowdtap debuted new research on Millennial parents to help brands better understand these next generation household purchasers. The presentation also explored how 7-Eleven uses our agile insights to keep pace with these new parents, who are increasingly relying on c-stores for fast, convenient purchases. ICYMI: Here are… Read More

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