Category: Industry Trends

Events, Industry Trends

People-Powered Marketing: A Trend to Watch at Social Media Week 2015

The following byline was originally published on TheSocialMediaMonthly.com. It’s hard to imagine a world without social media. For marketers, it’s even harder to recall a time before brands had the tools and technologies to engage with real people, in real time, to drive tangible business value. At Social Media Week New York last month, several… Read More

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Industry Trends

WOMMA Releases Landmark ‘Return on WOM’ Study, Citing Data from Crowdtap Client Weight Watchers

The Word of Mouth Marketing Association, WOMMA, has released new research that quantifies the value of WOM as it relates to other marketing and media. The report was published in conjunction with several brand partners, including Crowdtap client Weight Watchers, which provided insights into marketing activities (inclusive of WOM) and sales over a two-year period…. Read More

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