Category: Industry Trends

Crowdtap News, Industry Trends

Entrepreneur Names Crowdtap One of the “Best Entrepreneurial Companies in America”

Crowdtap, the People-Powered Marketing Platform, has been named one of the “Best Entrepreneurial Company in America” by Entrepreneur magazine. In a comprehensive analysis of the nation’s top private companies, Crowdtap has also been included in the “Forward Thinkers” subset for its use of new technology, innovative processes and high growth.   While many lists focus on… Read More

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Events, Industry Trends, Research & Reports

5 Things Marketers Must Know About UGC

Earlier this week, Crowdtap was at the iMedia Brand Summit, where we provided marketers with a summary of our new report, “The Marketer’s Guide to User-Generated Content.” We enjoyed meeting everyone at the event and look forward to seeing you all again soon! For those of you who weren’t able to join us in sunny… Read More

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Industry Trends, Research & Reports

New Report: The Marketer’s Guide to User-Generated Content

People have been sharing stories about brands for decades. Today, word-of-mouth messages are increasingly are taking the form of rich, multimedia experiences that are facilely created and shared by technology-enabled consumers. Welcome to the user-generated content revolution. In our new report, “The Marketer’s Guide to User-Generated Content,” we define UGC as it exists today and… Read More

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Industry Trends

Why Agile Insights Will Become the Secret Sauce of QSR Success

The ability to quickly capture and act on data has become one of the foremost attributes of successful brands in the Digital Age. This trend has been especially pervasive in the quick-service restaurant space, where marketers are increasingly combining established research practices with new means for capturing actionable consumer insights. One clear factor driving these… Read More

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Crowdtap News, Industry Trends

Crowdtap Ranks on the 2015 Inc. 5000 List of Fastest-Growing Private Companies for Second Straight Year

We’re excited to announce that Crowdtap, the People-Powered Marketing Platform, has been named to the 2015 Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. With 870 percent three-year revenue growth, this is the second straight year that we have appeared on the Inc. 5000. Since launching in 2009, more than 100 Fortune… Read More

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Events, Industry Trends

Top Trends that Will Shake Up the Future of Shopper Marketing

Last month, Crowdtap was on the ground at Omnishopper 2015, the conference dedicated to activating insights and marketing strategies at retail. Beyond presenting our own session on collaborative insights, the Crowdtap team attended several sessions to highlight the most important themes on the minds of insights professionals today. Browse our hit list below to find… Read More

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Industry Trends

4 Myths About How Brands Should Partner with Content Creators

Despite the relative youth of today’s leading content creators, the influencer marketing space has done a lot of growing up over the past few years. Blogs are still an important channel for brands vying to enter topical conversations, but marketers should pay close attention as the landscape shifts to where people are spending most of… Read More

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Industry Trends

Crowdtap Featured in DMNews Report on Marketing ROI

The editors at Direct Marketing News recently asked 13 industry insiders for their perspective on how marketers can demonstrate a return on their marketing investments to inform a new report on marketing ROI. Matthew Scott, SVP of Business Development & Strategy at Crowdtap, offered up his insight to the prompt below. DMNews: Marketers are continually… Read More

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Events, Industry Trends, Research & Reports

Crowdtap Explores the Future of Marketing to Women at M2W: The Marketing to Women Conference

Whether it’s Gisele punching mean tweets or children showing us how they throw “like a girl,” female empowerment campaigns are one of the biggest trends in advertising today. Marketers are beginning to understand what women want to see from brands, whether that is a more realistic depiction of their everyday lives or an uplifting message that speaks… Read More

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Events, Industry Trends

5 SXSW Trends That Will Impact Your Business in 2015 & Beyond

By Sean Foster, CEO, Crowdtap The Crowdtap team was out in full force at SXSW Interactive 2015 where we joined thousands of folks representing brands, agencies and technologies to discuss the future of digital. Between BBQ briskets and Lone Star longnecks, we met with marketers and took in the conference programming to identify some of… Read More

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