Category: Industry Trends

Industry Trends, Research & Reports

Millennials watched Super Bowl LI via social media live streams, and more insight from our Live #SuperPoll

Last night was the football game heard ’round the world, in which the New England Patriots became the first team to come back and win after being down 18 at the half and going into overtime — not to mention the drone-driven halftime performance by Lady Gaga, and all those emotional commercials. Knowing that millions… Read More

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+

Industry Trends, Research & Reports

NEW REPORT: Millennials Behind the Wheel

Using Crowdtap’s agile research tools, we polled hundreds of millennials living in urban and suburban areas about their use of automobiles. Through targeted surveys, we were able to explore and understand how different lifestyles affected the use of vehicles from renting to buying. Here are some of the survey’s key findings: Millennials are buying: Despite… Read More

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+

Events, Industry Trends, Work

5 Domains of Business That Have Been Completely Disrupted by Digital

Recently at the Crowdtap headquarters, our CEO, Sean Foster, hosted a fireside chat with David L. Rogers, Columbia Business School professor and best­-selling author of The Digital Transformation Playbook. This intimate event centered around Rogers’ latest playbook and how it applies to the marketing & advertising industry, which is becoming increasingly disrupted by digital. David’s… Read More

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+

Industry Trends, Research & Reports, Work

NEW REPORT: 2016 Back to School Trends

While families around the country are readying their summer plans and waiting for that final bell, marketers are already ramping up their back to school marketing efforts – and with good reason. According to our new research, many U.S. adults are already starting their back to school shopping. Using our platform’s agile research tools, we… Read More

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+

Industry Trends, Work

True Life: I’m Doug the Pug’s Agent

Get this: There is a pug who has more Instagram followers than renowned actor and comedian Aziz Ansari. For real. The Internet can be a weird and wacky place. That’s because digital culture is not dictated by a small group of influential media properties or brands. The landscape has been completely democratized, allowing personalities to gain massive… Read More

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+

Crowdtap News, Industry Trends, Work

eBay Partners with Crowdtap to Reach the Next Generation of Online Shoppers

How does an e-commerce giant that was founded in the mid-90s draw in Millennials and generations to come? In an in-depth Q&A with The Street, Jody Ford, eBay’s Head of Global Growth, discusses the company’s recent adoption of an expansive social strategy aimed at reaching young customers. “Diversity in the Model”  Per Ford, ten percent… Read More

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+

Events, Industry Trends

11 Marketer Takeaways from SXSW 2016

In years past, SXSW Interactive has been marked by breakout stars that rise above the noise to own the conversation – after all, the launches of apps like Twitter and Foursquare took place in Austin. But in 2016, marketers saw a shift from apps to digital culture overall and the ways in which technology is changing… Read More

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+

Industry Trends, Work

Advertising Age: Will Your Marketing Still Work in the Ad-Free Future?

Skipping ads. DVR-ing television shows. Installing ad-blockers. These behaviors have all become a common part of the Millennial experience – and what’s more, they are behaviors that are engrained in subsequent generations of consumers (Gen-Z and even Gen-Alpha). But when did marketing become a game of “consumers vs. advertisers?” In a new feature, Advertising Age… Read More

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+