Category: Industry Trends

Events, Industry Trends, Work

5 Domains of Business That Have Been Completely Disrupted by Digital

Recently at the Crowdtap headquarters, our CEO, Sean Foster, hosted a fireside chat with David L. Rogers, Columbia Business School professor and best­-selling author of The Digital Transformation Playbook. This intimate event centered around Rogers’ latest playbook and how it applies to the marketing & advertising industry, which is becoming increasingly disrupted by digital. David’s… Read More

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Industry Trends, Research & Reports, Work

NEW REPORT: 2016 Back to School Trends

While families around the country are readying their summer plans and waiting for that final bell, marketers are already ramping up their back to school marketing efforts – and with good reason. According to our new research, many U.S. adults are already starting their back to school shopping. Using our platform’s agile research tools, we… Read More

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Industry Trends, Work

True Life: I’m Doug the Pug’s Agent

Get this: There is a pug who has more Instagram followers than renowned actor and comedian Aziz Ansari. For real. The Internet can be a weird and wacky place. That’s because digital culture is not dictated by a small group of influential media properties or brands. The landscape has been completely democratized, allowing personalities to gain massive… Read More

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Crowdtap News, Industry Trends, Work

eBay Partners with Crowdtap to Reach the Next Generation of Online Shoppers

How does an e-commerce giant that was founded in the mid-90s draw in Millennials and generations to come? In an in-depth Q&A with The Street, Jody Ford, eBay’s Head of Global Growth, discusses the company’s recent adoption of an expansive social strategy aimed at reaching young customers. “Diversity in the Model”  Per Ford, ten percent… Read More

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Events, Industry Trends

11 Marketer Takeaways from SXSW 2016

In years past, SXSW Interactive has been marked by breakout stars that rise above the noise to own the conversation – after all, the launches of apps like Twitter and Foursquare took place in Austin. But in 2016, marketers saw a shift from apps to digital culture overall and the ways in which technology is changing… Read More

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Industry Trends, Work

Advertising Age: Will Your Marketing Still Work in the Ad-Free Future?

Skipping ads. DVR-ing television shows. Installing ad-blockers. These behaviors have all become a common part of the Millennial experience – and what’s more, they are behaviors that are engrained in subsequent generations of consumers (Gen-Z and even Gen-Alpha). But when did marketing become a game of “consumers vs. advertisers?” In a new feature, Advertising Age… Read More

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Industry Trends, Research & Reports, Work

How Do Consumers Interact with Carbonated Soft Drink Brands in Social? [NEW DATA]

Gone are the days when carbonated soft drink brands could rely on paid advertising alone. To strike a chord with modern-day consumers, soft drink brands must recognize and understand the relationships consumers have with them in social media. To illustrate how people are interacting with soft drink brands in social today, we surveyed more than… Read More

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Crowdtap News, Industry Trends

Entrepreneur Names Crowdtap One of the “Best Entrepreneurial Companies in America”

Crowdtap, the People-Powered Marketing Platform, has been named one of the “Best Entrepreneurial Company in America” by Entrepreneur magazine. In a comprehensive analysis of the nation’s top private companies, Crowdtap has also been included in the “Forward Thinkers” subset for its use of new technology, innovative processes and high growth.   While many lists focus on… Read More

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Events, Industry Trends, Research & Reports

5 Things Marketers Must Know About UGC

Earlier this week, Crowdtap was at the iMedia Brand Summit, where we provided marketers with a summary of our new report, “The Marketer’s Guide to User-Generated Content.” We enjoyed meeting everyone at the event and look forward to seeing you all again soon! For those of you who weren’t able to join us in sunny… Read More

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