Category: Events

Events, Industry Trends

Top Trends that Will Shake Up the Future of Shopper Marketing

Last month, Crowdtap was on the ground at Omnishopper 2015, the conference dedicated to activating insights and marketing strategies at retail. Beyond presenting our own session on collaborative insights, the Crowdtap team attended several sessions to highlight the most important themes on the minds of insights professionals today. Browse our hit list below to find… Read More

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Events

30 Career Tips for Young Women in Tech

This week, Crowdtap was honored to host a day-long “startup bootcamp” for the Young Women’s Leadership Network (YWLN). At the bootcamp, more than 40 middle and high school students received a first-hand perspective into the opportunities that exist in technology and marketing. The session was part of a three-week long summer program in which female… Read More

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Events

#ANADigital Recap: How Whirlpool Taps into People-Powered Marketing

This week at the ANA Digital & Social Conference, Crowdtap took the stage alongside our partners at DigitasLBi to educate marketers on how Whirlpool empowered real people to become storytellers as part of their largest advertising initiative to-date. The results of the user-generated content driven campaign speak for themselves: Whirlpool saw a 6.6 percent sales… Read More

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Events

#BSocial15 Recap: How to Translate Meaningful Product Reviews into Business Impact

Earlier this week at Bazaarvoice Summit 2015, Crowdtap helped leading CPG and retail marketers understand how to inspire meaningful reviews at-scale – and then translate those reviews into lasting business impact by fostering ongoing relationships with consumers over time. Below is a summary of the key takeaways from our session, which included a Playtex® Baby… Read More

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Events

Join Crowdtap at the Brighter Children Spring Fling this Weekend!

A bit over a year ago, Crowdtap’s very own Taylor March introduced us to Brighter Children, a nonprofit he’d helped build with the purpose of funding education for children in need. Since its inception, Brighter Children has sponsored 72 children around the globe, and delivered 104,650 educational hours as a result. Crowdtap was fortunate enough… Read More

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Events, Work

Case Study: Crowdtap & Beeby Clark+Meyler Team Up for Skintimate UGC Program

Earlier this week at M2W: the Marketing to Women Conference, Mindy Davis, SVP of Professional Services at Crowdtap, joined Mariana Rodriguez, Senior Account Director at Beeby Clark+Meyler to co-present a case study around a recent Skintimate program that leveraged technology and community to build a powerful program with UGC at the core. Here’s a recap… Read More

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Events, Industry Trends, Research & Reports

Crowdtap Explores the Future of Marketing to Women at M2W: The Marketing to Women Conference

Whether it’s Gisele punching mean tweets or children showing us how they throw “like a girl,” female empowerment campaigns are one of the biggest trends in advertising today. Marketers are beginning to understand what women want to see from brands, whether that is a more realistic depiction of their everyday lives or an uplifting message that speaks… Read More

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Events, Industry Trends

5 SXSW Trends That Will Impact Your Business in 2015 & Beyond

By Sean Foster, CEO, Crowdtap The Crowdtap team was out in full force at SXSW Interactive 2015 where we joined thousands of folks representing brands, agencies and technologies to discuss the future of digital. Between BBQ briskets and Lone Star longnecks, we met with marketers and took in the conference programming to identify some of… Read More

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Events

Highlights from Crowdtap’s People-Powered Party at SXSW

Crowdtap closed out another year at SXSW with the People-Powered Party, an interactive event featuring live music, dancing and more. Below is a hit list of some of our favorite moments from the night. Brooklyn-based rock band MisterWives brought the house down behind the electrifying vocals of lead singer Mandy Lee Duffy. Highlights included an… Read More

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Events, Industry Trends

People-Powered Marketing: A Trend to Watch at Social Media Week 2015

The following byline was originally published on TheSocialMediaMonthly.com. It’s hard to imagine a world without social media. For marketers, it’s even harder to recall a time before brands had the tools and technologies to engage with real people, in real time, to drive tangible business value. At Social Media Week New York last month, several… Read More

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