Research & Reports

New Insights: Millennials Are Craving Authenticity This July 4th

We’re rolling full steam ahead into the summer season, and millennials are definitely ready to indulge in July 4th festivities. Earlier this month, we polled hundreds of men and women planning to celebrate Independence Day to get a sneak peek at the snacks, drinks, and activities that’ll populate their barbeques.

One important finding to note? 41 percent of millennials are making an attempt to eat healthier this year. We wish them luck! For more findings (and a window into how millennials love to customize their celebrations) check out our infographic below.

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