Did you know that 80 percent of U.S. Millennials – or 60 million people – will become parents in the next decade? With an estimated $2 trillion in global buying power, understanding Millennial moms and dads will be critical for brands vying to capture attention and ultimately drive sales through this generation in 2016 and beyond.
We surveyed nearly 1,000 U.S. Millennial parents from our member community to explore the nuances between moms and dads in this demographic and paint a clearer picture of how Millennials view their relationships with social media, technology and brands as they enter parenthood.
Download Crowdtap’s latest report, “Meet the (Millennial) Parents,” to learn:
– Similarities and differences between how Millennial moms and dads view social media and technology in relation to parenting
– Which factors matter most when Millennial parents make purchase on behalf of their families
– What Millennial parents expect from brands upon entering parenthood