Social Media Week, the global conference series that explores the social, cultural and economic impact of social media, is set to take place in New York this February 22-26.
Team Crowdtap will be in attendance and speaking on two panels. Learn more about what we’ll be speaking out below. Be sure to sign up here to register for and bookmark our sessions. We hope to see you there!
Session 1 – Tuesday, Feb. 23 from 9:00 AM – 9:50 AM
Social media, including paid, owned and earned, continues to rapidly evolve which is why Social Media Measurement Guidelines are needed to help agencies and marketers better understand the real impact of social media spend. Recently, the Media Rating Council (MRC) issued Social Media Measurement Guidelines to help establish a detailed set of methods, definitions and common practices for organizations that measure social media activity.
In this session, four industry experts will take the stage to discuss why the new guidelines were formed, how they’ll affect everyday practices, and what they mean for the industry long term.
PRO–TIP: For a solid understanding of the new standards before you attend, read this Adotas article, written by one of the speakers, Peter Storck, Crowdtap’s SVP of Research & Analytics and Chairman of WOMMA’s Research & Measurement Council.
– Susan Borst, Director, Industry Initiatives, IAB
– Peter Fasano, Global Consulting Principal, Digital Strategy, Ogilvy & Mather/OgilvyRED
– Ron Pinelli, Vice President of Digital Research & Standards, Media Rating Council, Inc.
- – Peter Storck, Senior Vice President of Research & Analytics, Crowdtap
Session 2 – Wednesday, Feb. 24 from 9:00 AM – 9:50 AM
Bracing For The Ad-Blocked Future: How Brands Are Moving Beyond The Impression, Presented By Crowdtap
Skipping ads. DVR-ing television shows. Installing ad-blockers. These behaviors have all become a common part of the Millennial experience – and what’s more, they are behaviors that are engrained in subsequent generations of consumers (Gen-Z and even Gen-Alpha). But when did marketing become a game of “consumers vs. advertisers?” In 2016 and beyond, the companies that win will be those that partner with people to create stronger, more meaningful connections.
In this session, you’ll learn why working alongside your customers to unlock their ideas, opinions and stories can fuel more effective marketing and hear from three brands who are evolving their approach to get ahead of shifting consumer behavior.
- – Afdhel Aziz, Brand Director, ABSOLUT Labs, Pernod-Ricard
- – Joahne Carter, VP of Marketing & Innovation, Ricola
- – Joanne McKinney, Chief Strategy Officer, The Burns Group
- – Sean Foster, CEO, Crowdtap