Influencer marketing allows brands to reach interest-based audiences with authentic, creative messages – and while much has been written and about the topic, there hasn’t been a candid conversation that takes into account the perspective of creators themselves.
In preparation for our new report, “The State of Influencer Marketing,” we surveyed 50+ influencers from Crowdtap’s community to understand what goes into successful brand-creator partnerships. The report reveals findings for marketers navigating the next generation of influencer marketing, which is increasingly taking place in emerging, micro-content channels.
Here’s what you’ll learn:
– What motivates influencers to work with brands — from creative freedom to relevancy to compensation, find out what matters to creators most
– How brands can successfully partner with influencers and what missteps to avoid
– Five best practices for a successful and sustainable brand-creator partnership
– PLUS: Candid Q&As with Vine celebrity, Ry Doon, and agency partner, Beeby Clark+Meyler