Research & Reports

30 Percent of Debate Viewers Would Have a Beer with Donald Trump [NEW DATA]

We’re always curious to find out how our Crowdtap community members are engaging with major cultural events, such as Wednesday night’s much talked-about Republican debate.

So, on the night of the event, we polled 250+ debate viewers to find out how they were keeping up with the action – and of course, the subsequent GIF-storm – and to learn a bit more about their behaviors when it comes to politics and social media. Here’s a recap of our findings.

The Second Debate was a Second-Screen Event

The majority of people who tuned as part of a second-screen experience, meaning in addition to viewing on television they were interacting with a second (or third, fourth, etc.) device. Of the two-thirds of viewers who said they watched with a laptop or mobile device, 70% had a smartphone in-hand. Note: Respondents were able to select more than one device.

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Second-Screen Viewing Spelled Social Interactions

Of self-identified second-screen viewers, 91% said they were using their device to participate in social media conversations – and these conversations overwhelmingly took place on Facebook and Twitter.

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Curiosity Drove Social Media Activity During the Debate

Most people cited “curiosity,” or an interest in what other people had to say about the action, as the primary reason for interacting in social media during the debate. Other factors included a desire to gather more information and the sheer entertainment value of following along with other viewers’ commentary in social media.

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TV Dominates Post-Debate Engagement

Cable news was the most commonly-cited resource for finding recaps from the second debate. Network News came in second, following by in-person conversations with friends or family. In fact, the first digital format to make the list was Twitter chatter, which was only about half as popular as cable.

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People Are Overwhelmingly Comfortable Talking Politics in Social

Three-fourths of debate viewers told us that they feel comfortable talking about their political beliefs in social media. Interestingly enough, political conversations in social media are in turn influencing how people feel about the issues – 40% of respondents said social media has “opened their minds” to alternative perspectives.

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Love Him or Loathe Him, Viewers Would Hang Out with Trump Above Everyone Else

Finally, just for fun, we asked viewers which candidate they’d most like to have a beer with. Most people selected Donald Trump as their ideal pal at the watering hole, while Ben Carson and Chris Christie were the second and third most popular picks, respectively.

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Source: Crowdtap Insights Poll, fielded 9/16-9/17, 2015. 250+ men and women, average age = 34. Crowdtap helps marketers to build more open brands by accelerating customer feedback and activating content and conversations at-scale.

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