Today, we’re excited to announce the appointment of Peter Storck to Senior Vice President of Research & Analytics. The appointment comes during a period of rapid growth for Crowdtap, whose growing roster of clients include 1 in 3 of the world’s most powerful brands, per Tenet Partners.
In this role, Storck will be responsible for developing new measurement practices that quantify the long-term business impact of building sustained partnerships with real people over time and allowing them to power the full marketing process. As a people-powered approach becomes increasingly vital to the long-term health of brands, marketers will need to redefine how these types of interactions and relationships are measured.
Storck has been at the forefront of studying technology’s impact on marketing for twenty years. In the early days of the consumer Internet, he launched Jupiter Research’s online advertising practice, which was the first of its kind in the world. He later became President of Jupiter and helped build the firm into a $65 million syndicated research business.
Following his tenure at Jupiter, Storck founded Points North Group, where he provided strategic research and insights to top technology, media and marketing companies, including Google, Disney, Dell and more. Most recently, he served as SVP of Research & Analytics at House Party for six years. Storck currently sits on the Board of Directors for the Word of Mouth Marketing Association (WOMMA) and is Chairman of WOMMA’s Research & Measurement Council.
Crowdtap provides Fortune 500 brands with a simple solution for building and sustaining direct connections with consumers and allowing real people to power the full marketing process – from consumer insights and innovation efforts to content creation and media distribution. Founded in 2009, the company was named one of the five fastest-growing marketing companies on this year’s Inc. 500 List and was cited by Forbes as one of the top three places to work in marketing and advertising.
Welcome to the Crowdtap team, Peter!