As part of a new Schick campaign for Xtreme3 razors, Crowdtap is partnering with creative and media agency Beeby Clark+Meyler to drive conversations around men’s favorite sources of “indisposable” comfort, such as coffee, bacon and sweatpants.
By joining Schick’s Xtreme3 community on Crowdtap and sharing their top three comforts, visitors can enter to win the “10 Indisposable Comforts of Man,” which includes an HDTV, video gaming systems, and a lifetime supply of bacon, among other prizes.
Karen Lesh, senior brand manager-Xtreme 3 and Hydro disposable razors, told MediaPost that Schick is looking to drive sharability and “chat value” among men in social media.
The effort is part of Schick’s broader “Indisposable Comfort” campaign, which is built around the message that, “Your razor is disposable. Your comfort is not.” In this latest phase of the program, Schick has partnered with The Onion to produce an interactive video that drives to the Comforts of Man microsite.
You can read more about Schick’s ‘Comfortopia’ campaign in MediaPost.