When it comes to millennials, we know two things:
1. They will soon have record-breaking purchasing power
2. They spend A LOT of time with content created by their peers, otherwise known as UGC, or user-generated content.
What we didn’t know until now, however, was exactly how much time they spend with UGC and how they feel about it.
In January 2014, Ipsos MediaCT, Crowdtap, and the Social Media Advertising Consortium partnered to survey 839 millennial men and women (18-36 years old) to find the answer to these very two questions. In the infographic below, you’ll find the data we gathered on how millennials consume and perceive various media types, and how these same media sources impact purchasing decisions.
To download the full study, visit corp.crowdtap.com/socialinfluence.