Research & Reports

New Insights: Millennials Are Craving Authenticity This July 4th

We’re rolling full steam ahead into the summer season, and millennials are definitely ready to indulge in July 4th festivities. Earlier this month, we polled hundreds of men and women planning to celebrate Independence Day to get a sneak peek at the snacks, drinks, and activities that’ll populate their barbeques. One important finding to note?… Read More

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Crowdtap News, Work

Introducing Pitch: Insights for Agencies, powered by Crowdtap

We’re excited to introduce Pitch, our newest package built specifically for agencies to win new business. Pitch is powered by Crowdtap’s fast and capable insights platform. Agency strategists can use this platform to gain actionable information – like lifestyle preferences and affinities for creative assets – about the people buying products from clients they pitch. Hear more… Read More

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Crowdtap News, Research & Reports

“Wait, what??” – and other reactions from Crowdtap’s Oscars Live Poll

Last night, we tuned in to watch the 89th Academy Awards, which were pretty status quo until that crazy last-second mix up. Our members tuned in, too, responding to live polls launched throughout the evening. We talked about everything from red carpet fashions to winner predictions, commercials to political statements. Our first poll went live… Read More

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Crowdtap News

Matt Britton, Industry Vet & Crowdtap Co-Founder, joins us as CEO

We’re excited to announce that Matt Britton, Crowdtap’s co-founder and long-time advisor, is officially joining us as CEO. Britton will oversee the continued evolution of Crowdtap’s products and offering, lead the cultivation of deeper brand and client relationships, help with the recruitment of top talent, and drive thought leadership for the company. As a founding… Read More

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Industry Trends, Research & Reports

Millennials watched Super Bowl LI via social media live streams, and more insight from our Live #SuperPoll

Last night was the football game heard ’round the world, in which the New England Patriots became the first team to come back and win after being down 18 at the half and going into overtime — not to mention the drone-driven halftime performance by Lady Gaga, and all those emotional commercials. Knowing that millions… Read More

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Industry Trends, Research & Reports

NEW REPORT: Millennials Behind the Wheel

Using Crowdtap’s agile research tools, we polled hundreds of millennials living in urban and suburban areas about their use of automobiles. Through targeted surveys, we were able to explore and understand how different lifestyles affected the use of vehicles from renting to buying. Here are some of the survey’s key findings: Millennials are buying: Despite… Read More

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Research & Reports, Work

NEW REPORT: Social’s Influence on the Path to Purchase

Commercials aren’t cutting it anymore. Instead of trusting the commercials between segments of their favorite shows, people are trusting each other. This mini report aims to uncover how shoppers are planning and making purchases, and share best practices to effectively reach the new, more social persona along the path to purchase. > Pre-Purchase: Shopping is more social… Read More

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