Crowdtap News, Work

Introducing Pitch: Insights for Agencies, powered by Crowdtap

We’re excited to introduce Pitch, our newest package built specifically for agencies to win new business. Pitch is powered by Crowdtap’s fast and capable insights platform. Agency strategists can use this platform to gain actionable information – like lifestyle preferences and affinities for creative assets – about the people buying products from clients they pitch. Hear more… Read More

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Crowdtap News, Research & Reports

“Wait, what??” – and other reactions from Crowdtap’s Oscars Live Poll

Last night, we tuned in to watch the 89th Academy Awards, which were pretty status quo until that crazy last-second mix up. Our members tuned in, too, responding to live polls launched throughout the evening. We talked about everything from red carpet fashions to winner predictions, commercials to political statements. Our first poll went live… Read More

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Crowdtap News

Matt Britton, Industry Vet & Crowdtap Co-Founder, joins us as CEO

We’re excited to announce that Matt Britton, Crowdtap’s co-founder and long-time advisor, is officially joining us as CEO. Britton will oversee the continued evolution of Crowdtap’s products and offering, lead the cultivation of deeper brand and client relationships, help with the recruitment of top talent, and drive thought leadership for the company. As a founding… Read More

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Industry Trends, Research & Reports

Millennials watched Super Bowl LI via social media live streams, and more insight from our Live #SuperPoll

Last night was the football game heard ’round the world, in which the New England Patriots became the first team to come back and win after being down 18 at the half and going into overtime — not to mention the drone-driven halftime performance by Lady Gaga, and all those emotional commercials. Knowing that millions… Read More

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Industry Trends, Research & Reports

NEW REPORT: Millennials Behind the Wheel

Using Crowdtap’s agile research tools, we polled hundreds of millennials living in urban and suburban areas about their use of automobiles. Through targeted surveys, we were able to explore and understand how different lifestyles affected the use of vehicles from renting to buying. Here are some of the survey’s key findings: Millennials are buying: Despite… Read More

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Research & Reports, Work

NEW REPORT: Social’s Influence on the Path to Purchase

Commercials aren’t cutting it anymore. Instead of trusting the commercials between segments of their favorite shows, people are trusting each other. This mini report aims to uncover how shoppers are planning and making purchases, and share best practices to effectively reach the new, more social persona along the path to purchase. > Pre-Purchase: Shopping is more social… Read More

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Crowdtap News

Crowdtap’s Claudia Page Named to DMNews 40 Under 40

  One of our own, Claudia Page, was recently named to Direct Marketing News’s (DMN) 40 Under 40 list! DMN, a marketing trade publication, releases this list annually to celebrate a select lot of young marketers who have innovatively propelled the industry forward. Check out the official announcement, here. Fellow honorees include marketing professionals from… Read More

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Research & Reports, Work

NEW REPORT: Social Activism in the Age of Social Media

For 75 years, the Ad Council has been harnessing the power of media and the marketing sector to make an impact on a wide array of social issues. Its long list of iconic campaigns includes Smokey Bear’s “Only You Can Prevent Forest Fires”; the “Keep America Beautiful” anti-pollution effort; Vince & Larry, the “Crash Test… Read More

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