Research & Reports, Work

NEW REPORT: Marketing Beyond the Impression

“Ad-blocking” has evolved from a doomsday buzzword to a tangible and growing challenge for marketers. More than 200 million people worldwide utilize ad-blocking software, and browsers and carriers are even starting to build ad-blocking functionality into their offerings. Yet, arguably more interesting – and far more useful – than tracking the rise of ad-blocking is… Read More

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Industry Trends, Work

True Life: I’m Doug the Pug’s Agent

Get this: There is a pug who has more Instagram followers than renowned actor and comedian Aziz Ansari. For real. The Internet can be a weird and wacky place. That’s because digital culture is not dictated by a small group of influential media properties or brands. The landscape has been completely democratized, allowing personalities to gain massive… Read More

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Crowdtap News, Industry Trends, Work

eBay Partners with Crowdtap to Reach the Next Generation of Online Shoppers

How does an e-commerce giant that was founded in the mid-90s draw in Millennials and generations to come? In an in-depth Q&A with The Street, Jody Ford, eBay’s Head of Global Growth, discusses the company’s recent adoption of an expansive social strategy aimed at reaching young customers. “Diversity in the Model”  Per Ford, ten percent… Read More

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Events, Work

Relive the Most Epic Moments from Crowdtap’s People-Powered Party In Austin

For six years, Crowdtap has taken to the streets of Austin to mix and mingle with our industry friends attending SXSW Interactive. This year’s event was especially epic. Nearly 1,000 marketers, agency strategists and industry friends stopped by Vulcan Gas Company to enjoy rooftop cocktails, live music, dancing and more. Watch our full recap video for a… Read More

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Events, Industry Trends

11 Marketer Takeaways from SXSW 2016

In years past, SXSW Interactive has been marked by breakout stars that rise above the noise to own the conversation – after all, the launches of apps like Twitter and Foursquare took place in Austin. But in 2016, marketers saw a shift from apps to digital culture overall and the ways in which technology is changing… Read More

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Crowdtap News

Crowdtap Named Best Social Media Tool in 2016 Shorty Awards

Crowdtap and partners Whirlpool and DigitasLBi are two-time finalists in the Shorty Awards, honoring the best personalities, brands and marketing campaigns in social media.  Crowdtap was named the outright winner in the Best Social Media Tool category, which honors a social media marketing tool that has significantly enhanced a brand, agency or organization’s ability to generate relevant… Read More

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Research & Reports, Work

New Report: Meet the (Millennial) Parents

Did you know that 80 percent of U.S. Millennials – or 60 million people – will become parents in the next decade? With an estimated $2 trillion in global buying power, understanding Millennial moms and dads will be critical for brands vying to capture attention and ultimately drive sales through this generation in 2016 and… Read More

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Industry Trends, Work

Advertising Age: Will Your Marketing Still Work in the Ad-Free Future?

Skipping ads. DVR-ing television shows. Installing ad-blockers. These behaviors have all become a common part of the Millennial experience – and what’s more, they are behaviors that are engrained in subsequent generations of consumers (Gen-Z and even Gen-Alpha). But when did marketing become a game of “consumers vs. advertisers?” In a new feature, Advertising Age… Read More

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Crowdtap News, Work

Announcing an Improved Member Experience on Crowdtap

We’re excited to announce a handful of enhancements to the Crowdtap user experience, which will be going live for each of our members over the next several days. These updates to our member-facing platform are designed to make Crowdtap more personalized, relevant and rewarding for our members, which underscores our commitment to facilitate stronger, more… Read More

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Events, Work

Catch Crowdtap at Social Media Week NYC

Social Media Week, the global conference series that explores the social, cultural and economic impact of social media, is set to take place in New York this February 22-26. Team Crowdtap will be in attendance and speaking on two panels. Learn more about what we’ll be speaking out below. Be sure to sign up here… Read More

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