Crowdtap News

Matt Britton, Industry Vet & Crowdtap Co-Founder, joins us as CEO

We’re excited to announce that Matt Britton, Crowdtap’s co-founder and long-time advisor, is officially joining us as CEO. Britton will oversee the continued evolution of Crowdtap’s products and offering, lead the cultivation of deeper brand and client relationships, help with the recruitment of top talent, and drive thought leadership for the company. As a founding… Read More

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Industry Trends, Research & Reports

Millennials watched Super Bowl LI via social media live streams, and more insight from our Live #SuperPoll

Last night was the football game heard ’round the world, in which the New England Patriots became the first team to come back and win after being down 18 at the half and going into overtime — not to mention the drone-driven halftime performance by Lady Gaga, and all those emotional commercials. Knowing that millions… Read More

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Industry Trends, Research & Reports

NEW REPORT: Millennials Behind the Wheel

Using Crowdtap’s agile research tools, we polled hundreds of millennials living in urban and suburban areas about their use of automobiles. Through targeted surveys, we were able to explore and understand how different lifestyles affected the use of vehicles from renting to buying. Here are some of the survey’s key findings: Millennials are buying: Despite… Read More

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Research & Reports, Work

NEW REPORT: Social’s Influence on the Path to Purchase

Commercials aren’t cutting it anymore. Instead of trusting the commercials between segments of their favorite shows, people are trusting each other. This mini report aims to uncover how shoppers are planning and making purchases, and share best practices to effectively reach the new, more social persona along the path to purchase. > Pre-Purchase: Shopping is more social… Read More

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Crowdtap News

Crowdtap’s Claudia Page Named to DMNews 40 Under 40

  One of our own, Claudia Page, was recently named to Direct Marketing News’s (DMN) 40 Under 40 list! DMN, a marketing trade publication, releases this list annually to celebrate a select lot of young marketers who have innovatively propelled the industry forward. Check out the official announcement, here. Fellow honorees include marketing professionals from… Read More

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Research & Reports, Work

NEW REPORT: Social Activism in the Age of Social Media

For 75 years, the Ad Council has been harnessing the power of media and the marketing sector to make an impact on a wide array of social issues. Its long list of iconic campaigns includes Smokey Bear’s “Only You Can Prevent Forest Fires”; the “Keep America Beautiful” anti-pollution effort; Vince & Larry, the “Crash Test… Read More

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Events, Industry Trends, Work

5 Domains of Business That Have Been Completely Disrupted by Digital

Recently at the Crowdtap headquarters, our CEO, Sean Foster, hosted a fireside chat with David L. Rogers, Columbia Business School professor and best­-selling author of The Digital Transformation Playbook. This intimate event centered around Rogers’ latest playbook and how it applies to the marketing & advertising industry, which is becoming increasingly disrupted by digital. David’s… Read More

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Events, Work

Join Crowdtap at VidCon 2016

Are you or your team headed to Anaheim for VidCon later this month? Same here! Navigating the scene in Anaheim during this popular conference can be tough, especially when it comes to tracking down coveted influencers in parenting, beauty, comedy and more. So, on Friday, June 24, Crowdtap is hosting private poolside meet-and-greets at the… Read More

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Industry Trends, Research & Reports, Work

NEW REPORT: 2016 Back to School Trends

While families around the country are readying their summer plans and waiting for that final bell, marketers are already ramping up their back to school marketing efforts – and with good reason. According to our new research, many U.S. adults are already starting their back to school shopping. Using our platform’s agile research tools, we… Read More

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