Research & Reports, Work

NEW REPORT: Social’s Influence on the Path to Purchase

Commercials aren’t cutting it anymore. Instead of trusting the commercials between segments of their favorite shows, people are trusting each other. This mini report aims to uncover how shoppers are planning and making purchases, and share best practices to effectively reach the new, more social persona along the path to purchase. > Pre-Purchase: Shopping is more social… Read More

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Crowdtap News

Crowdtap’s Claudia Page Named to DMNews 40 Under 40

  One of our own, Claudia Page, was recently named to Direct Marketing News’s (DMN) 40 Under 40 list! DMN, a marketing trade publication, releases this list annually to celebrate a select lot of young marketers who have innovatively propelled the industry forward. Check out the official announcement, here. Fellow honorees include marketing professionals from… Read More

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Research & Reports, Work

NEW REPORT: Social Activism in the Age of Social Media

For 75 years, the Ad Council has been harnessing the power of media and the marketing sector to make an impact on a wide array of social issues. Its long list of iconic campaigns includes Smokey Bear’s “Only You Can Prevent Forest Fires”; the “Keep America Beautiful” anti-pollution effort; Vince & Larry, the “Crash Test… Read More

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Events, Industry Trends, Work

5 Domains of Business That Have Been Completely Disrupted by Digital

Recently at the Crowdtap headquarters, our CEO, Sean Foster, hosted a fireside chat with David L. Rogers, Columbia Business School professor and best­-selling author of The Digital Transformation Playbook. This intimate event centered around Rogers’ latest playbook and how it applies to the marketing & advertising industry, which is becoming increasingly disrupted by digital. David’s… Read More

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Events, Work

Join Crowdtap at VidCon 2016

Are you or your team headed to Anaheim for VidCon later this month? Same here! Navigating the scene in Anaheim during this popular conference can be tough, especially when it comes to tracking down coveted influencers in parenting, beauty, comedy and more. So, on Friday, June 24, Crowdtap is hosting private poolside meet-and-greets at the… Read More

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Industry Trends, Research & Reports, Work

NEW REPORT: 2016 Back to School Trends

While families around the country are readying their summer plans and waiting for that final bell, marketers are already ramping up their back to school marketing efforts – and with good reason. According to our new research, many U.S. adults are already starting their back to school shopping. Using our platform’s agile research tools, we… Read More

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Research & Reports, Work

NEW REPORT: Marketing Beyond the Impression

“Ad-blocking” has evolved from a doomsday buzzword to a tangible and growing challenge for marketers. More than 200 million people worldwide utilize ad-blocking software, and browsers and carriers are even starting to build ad-blocking functionality into their offerings. Yet, arguably more interesting – and far more useful – than tracking the rise of ad-blocking is… Read More

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Industry Trends, Work

True Life: I’m Doug the Pug’s Agent

Get this: There is a pug who has more Instagram followers than renowned actor and comedian Aziz Ansari. For real. The Internet can be a weird and wacky place. That’s because digital culture is not dictated by a small group of influential media properties or brands. The landscape has been completely democratized, allowing personalities to gain massive… Read More

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Crowdtap News, Industry Trends, Work

eBay Partners with Crowdtap to Reach the Next Generation of Online Shoppers

How does an e-commerce giant that was founded in the mid-90s draw in Millennials and generations to come? In an in-depth Q&A with The Street, Jody Ford, eBay’s Head of Global Growth, discusses the company’s recent adoption of an expansive social strategy aimed at reaching young customers. “Diversity in the Model”  Per Ford, ten percent… Read More

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